San Francisco CA | Installation 


Designed by DBA_Lab, peepSHOW was a temporary site-specific interactive installation that changes the way you see yourself and your city.

peepSHOW was created as part of the Market Street Prototyping Festival, a three-day event that explored playful interactive improvements to one of San Francisco's main corridors.

It is an urban viewing station that focuses the gaze and thoughts of a passersby onto obscure or concealed street scenes. Creating moments for the user to contemplate his or her surroundings, peepSHOW acts to spur discussion and create shared experience. The structure builds on the notion of a nature-lover’s viewing station (birding platform, scenic overlook) but centers this action in a dense city context, allowing for the contemplation of the urban environment.

Over the course of the three-day festival, peepSHOW proved itself to be an object of intrigue and beauty, a catalyst for cooperation and conversation, a place to pause and ponder, a cultural cross-section-izer, a giant selfie machine—and more.

Following the festival, it was one of 10 projects selected selected for a prototype incubator program, with the goal of further developing the concept for semi-permanent installation, for up to two years on Market Street.

In collaboration with the Market Street Prototyping team, Gray Area Foundation for the Arts, and Autodesk, we became apart of the Urban Prototyping Research Lab, a 6-month iterative research-and-development program to create peepSHOW 2.0. 

Learn more about peepSHOW 2.0.