Licensing agreements with artists
For Bayview Hill Gardens, a recently opened affordable housing development in San Francisco, we collaborated with Creativity Explored to maximize the art budget. Creativity Explored is a nonprofit visual art center that provides developmentally disabled artists the means to create, exhibit, and sell their art.
We licensed 26 images by different studio artists and used them throughout the 73-unit apartment complex, which provides supportive affordable housing for formerly homeless families as well as young adults who have aged out of the foster care system.
We particularly wanted to work with local artists at Bayview Hill Gardens, and Creativity Explored helped us identify which of their artists lived in the ZIP codes immediately surrounding the project. We then sorted through hundreds of images by those artists to find ones that resonated with us and which seemed like a good fit for the project. We chose works that either had a common color characteristic or a shared graphic quality to visually tie together all the images on a given floor. In addition to creating a cohesive aesthetic, this strategy can be a great help with wayfinding in large multifamily buildings.