EQR Potrero All projects, Apartments, Current Work, Market-Rate, Mixed-Use, San Francisco, Under Construction
San Francisco, California

awards | PDF Iconpdf brochure
large image slideshow | project details

2014.11.6 View from the crane: Podium deck.

2014.11.6 View from the crane: East side of North building.

Two buildings with residential units atop flex and retail spaces bring an amenity-rich new neighborhood to the Potrero area. Located on a triangular site at the base of Potrero Hill, the development includes a new 1-acre park and is further open to the community by a public mid-block pedestrian mews lined with active uses. Twenty percent of the 453 units will be affordable rental apartments.

Image: CMG Landscape Architecture


The former Daggett Street is proposed to be a 1-acre public park designed by CMG Landscape Architects. The park will be owned by the City but permanently maintained by the development. Amenities include a dog walk, as well as an event lawn and soft play surface.

There is a smaller public open space outdoor seating for the corner café planned for the corner of 16th and Hubbell Streets.

PDF IconMission-marsh-bears1

The public art in the park will be three steel silhouette Mission Marsh Bears by Adriane Colburn.

The artist Adriane Colburn will be creating a large sculpture in Daggett Park.


Hubbell Street mews. Image: David Baker Architects

This public pedestrian mews cuts through the large block to break down the urban scale. Image: David Baker Architects


At mid-block, a landscaped pedestrian mews lined with palm trees and active storefronts features a rain garden designed to manage storm water.

"Flatiron" building on 7th Street. Image: David Baker Architects


This structure will occupy the smaller site at the point of the triangle.

7th Street section. Image: David Baker Architects

7th Street Elevation

7th Street has a rail line and a freeway on the eastern side.

Open space. Image: David Baker Architects


This series of diagrams explains how the elements this complex urban project fit together.

Parking diagram: Parking garages (in gray) are typically screened from the street, with cars arranged primarily in lifts. Image: David Baker Architects


There are 307 spaces primarily in "puzzle" lifts.

Bike parking: 470 spaces. Image: David Baker Architects


There are 470 bicycle parking space provided for, a goal of 1:1 bike parking that will be achieved with a bike station on Hubbell Street and a bike room convenient to the elevator on each floor of the main building.

Retail diagram: The retail spaces clustered on 16th Street will include two restaurants. One, at Connecticut and 16th, will open onto a common garden. The other, in the site's "Flatiron" building, will open to the park. Image: David Baker Architects


The projects includes more than 10,000 square feet of pedestrian oriented retail space.

PDR diagram: The PDR spaces face Hubbell Street and create a buffer to the area's existing light-industrial zone. Image: David Baker Architects

PDR section on Hubbell Street. PDR—Production, Distribution and Repair—refers to the very wide variety of activities which have traditionally occurred in industrially zoned areas. PDR includes arts activities, performance spaces, furniture wholesaling, and design activities. Image: David Baker Architects


The project brings approximately 7,000 square feet of PDR/SEW space to provide restaurants and useful services for the larger neighborhood. PDR (production, distribution, and repair) zoning allows for small businesses that fill daily uses. SEW (small enterprise workplaces) zoning allows businesses ranging from 500 to 2,500 sf.

View of the project site from Missouri and 18th streets.

A computer simulation of the view of Archstone Potrero from Missouri and 18th Streets. Image: David Baker + Partners


The color palette of the building was developed by sampling the skyline view of San Francisco from higher up Potrero Hill. Conceptually this is camouflage.


Real Estate Deals of the Year: Best Land Deal
San Francisco Business Times

project details


Equity Residential


David Baker Architects

Landscape Architect

CMG Landscape Architects



project data
EQR Potrero
1000 16th Street
San Francisco, California
In design
number of units
studio 50
flex 30
1 bedroom 200
2 bedroom 188
total 468
retail sf 14,625
PDR/SEW 7,000
service 17,994
density ratios
project sf 530,000
site sf 174,740
acres 3.15
total bedrooms 560
bedrooms/acre 139
units/acre 99
total 307
spaces/unit 0.65
type garage
bicycle 470