Just a block from the newly created Octavia Boulevard—a boutique retail corridor that replaced the demolished Central Freeway—300 Ivy is a mixed-use development of urban market-rate homes and shops.
At the southwest corner of Grove and Gough Streets in Hayes Valley, the development brings 63 new flats and townhouses to the neighborhood. Along Gough Street, lively storefronts make up a pedestrian-friendly retail row, with prominent corner facades at both Ivy and Grove.
The roof has a large deck for residents. It includes an outdoor kitchen and dining space, a sunbathing area, and planters for urban agriculture. Fletcher Studio designed the landscaping and the furniture, which was fabricated locally by OHIO Design.
In response to the central, transit-rich location, this project is “parking lite," with one automobile space for every two units. There is extensive enclosed bicycle parking, much of it in a convenient bike station right by the front door.